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Social Media

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Snapchat, Facebook, Brogrammers & The Art Of Tech Hubris

The profile of the techie founder that's evolved over the course of last decade seems to have become a parody onto itself. It's a psychographic composite blend of youthful arrogance, a belief that coding takes precedence over formal education and a lust for unobtainable women. It's a geek's revenge against childhood harassment and their ultimate desire to be rewarded with as much as possible, as quickly as possible.

Social Media's Soft Shoe (Sock) Send-off To Mad Men's Bert Cooper

The Mad Men finale of season seven, part one bid a fond farewell in grand style, to the last of Sterling Cooper's founding partners.  Bearing in mind, producer, director, writer Matthew Weiner is no stranger to goodbyes, he also knows how to tug at our heartstrings when sending off memorable TV characters. Bearing in mind, producer, director, writer Matthew Weiner is no stranger to goodbyes. . .

Yammer: Tower Of Babble For Private vs Public Engagement?

In the world of Web 2.0, while corporations have struggled with just how much social media their employees should be allowed to engage in, opinions differ widely as to its usage. From strict guidelines that prohibit using Facebook, Twitter, G+ or even LinkedIn at all in the workplace, to companies like Zappos that encourage their employees to become company advocates and engage to their heart's content, there a wide range . . .

How Instagrammable Is Instagram For Your Small Business?

While it's often been said, "a picture's worth a 1000 words," none of the current crop of social networks have given as much credence to that sentiment as Instagram. Yet, on the same token, can a platform (which is almost 100-percent mobile-based) really benefit those in small businesses saddled to their computers, working on the 'cube farms'?

Oculus Wants To Use Facebook To Build The MMO To End All MMOS: An Online Game With A Billion Subscribers

Looks like Oculus VR CEO Brendan Iribe is a bit starry-eyed after Facebook's acquisition of his company. The executive this week informed an audience at Techcrunch Disrupt that he hopes to build the largest massively multiplayer game ever made: an MMO with one billion simultaneous users.

Small Business Advertisers: Facebook Wants You!

If you question Facebook's motives as to their current push to bring on SMB (small and medium-sized business) advertisers, you're not alone. Small business operators with small marketing budgets should be cautious about investing in a social network that up till now favored big brands over the little guy. So, questioning whether this current shift in focus is advantageous to your needs or theirs is a legitimate one.

Thank You Ninjas: Distributing Random Acts Of Thanks Anonymously

Giving back with no strings attached doesn't happen enough in this world. Even charitable donations aren't always a result of intent to do good; the tax break can be a persuasive perk, after all. It's easy to become jaded about people and society, all things considered. That is, until you hear about businesses like this one that have the single goal of giving gratitude.

Small Business LinkedIn For 21st Century Customer Engagement

As foreword-thinking folks who've been in business for a number of years will attest, 20th Century business practices no longer cut the mustard. Ushered in by a hockey-stick uptick of Internet usage, small business operators saw the need to seek out new strategies and tactics to achieve more of a competitive edge in the new century. From 'cold calling' to 'glad-handing,' to '3-martini lunches' and other Mad Men type of . . .

Will The Exit Of Google's Don Quixote Be The Demise Of G+?

With the departure of G+'s head honcho Vic Gundotra, the blogosphere is cyberventilating as to what kind of a future lies ahead for that little social-network-that-could? It wasn't so long ago, the critics opined Google's DNA lacked the social media gene, as every time they got up on the horse, it appeared they were battling one windmill after another. Now, they're saying the burden of keeping the successful G+ well and alive was. . .

Empire Avenue's [X]PendaPalooza 14 Opens To Limited Media Fanfare, But Lots Of Grass Rooters Rooting!

If one was to search for "[X]PendaPalooza 14" on Google News, you'd be hard-pressed to find any coverage. On the other hand, typing those same keywords into a standard search you'll be presented with "about 5,750" links. However those SERPs [search engine result pages] will take you to links created by Empire Avenue's founders or from veteran EAers. . .