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Social Media

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Small Business LinkedIn For 21st Century Customer Engagement

As foreword-thinking folks who've been in business for a number of years will attest, 20th Century business practices no longer cut the mustard. Ushered in by a hockey-stick uptick of Internet usage, small business operators saw the need to seek out new strategies and tactics to achieve more of a competitive edge in the new century. From 'cold calling' to 'glad-handing,' to '3-martini lunches' and other Mad Men type of . . .

Will The Exit Of Google's Don Quixote Be The Demise Of G+?

With the departure of G+'s head honcho Vic Gundotra, the blogosphere is cyberventilating as to what kind of a future lies ahead for that little social-network-that-could? It wasn't so long ago, the critics opined Google's DNA lacked the social media gene, as every time they got up on the horse, it appeared they were battling one windmill after another. Now, they're saying the burden of keeping the successful G+ well and alive was. . .

Empire Avenue's [X]PendaPalooza 14 Opens To Limited Media Fanfare, But Lots Of Grass Rooters Rooting!

If one was to search for "[X]PendaPalooza 14" on Google News, you'd be hard-pressed to find any coverage. On the other hand, typing those same keywords into a standard search you'll be presented with "about 5,750" links. However those SERPs [search engine result pages] will take you to links created by Empire Avenue's founders or from veteran EAers. . .

U.S. Fights Terrorism One Tweet At A Time

We've seen how Twitter has motivated grass-roots movements such as the Arab Spring, when dissenters took to the streets to protest and unseat governments. This skillful use of social media proved so successful over the years, jihadists have taken this lead to use Twitter to recruit and add sympathizers to their ranks. In turn, the U.S. government followed suit.

Heartbleed Seeks Transfusions From Digital Wallets

While the world is just becoming aware of the number of 'digital wallets' in the market today, even the early adopters are hesitant as to which one of the myriad of options to choose one. From PayPal to Google Wallet to Square Wallet to cryptographic currency such as Bitcoins, at this stage of development, the percentage of usage is very low.

Despite Doomed Predictions, Facebook Is Not Dying Out – It Just Has Google-Like Aspirations

Every time Facebook acquires a new app or drops billions of dollars on someone else's work, the internet becomes abuzz with criticisms, claiming that these moves are a harbinger of the end for the billion-dollar company.  However, the cunning Mark Zuckerberg actually has been planning his next move with these new toys all along; something that goes beyond that big blue social giant that propelled him to success.   

Google Glass & Politicians Through The Looking Glass

Political campaigns, down through the centuries have used the technology of the times to help enhance a candidate's competitive edge. Innovating communication channels has always played a key role in reaching and targeting constituencies during national elections. Presidential candidates who failed to embrace the new technologies of their day often found themselves vulnerable in the eyes of the public.

Fargo, Silicon Valley For Small Business Startups, Minus "Aw Jeez" & Silos

The critically acclaimed 1996 dark comedy film Fargo, written and directed by The Coen Brothers is coming to the small screen. That's right, the hilarious yodeling accent made famous by actress Frances McDorman in the classic flick also featuring Steve Buscemi and William H. Macy has cast equal star power for a TV version about to kick-off on the FX network this week. But that's not the only reason Fargo's in the news these days. . .

How An Earworm & Heartbleed Broke The Internet

Are your ears ringing? Does your heart skip a beat? Well, they should - as two divergent forms of malware attacked our online sense of well-being this week. Engineered by social media gurus on one front and hackers on the other, one was analogous to an American Idol trainwreck, while the other, the work of a nefarious cat burglar

ZunZuneo,The Covert Twittersphere Of Cuba That Was, Until It Wasn't!

Mainstream media has been slow on the uptick in covering the U.S. government's current investigation of ZunZuneo by Democratic Senator Patrick Leahy. If you are unfamiliar with the name, it's most likely because of the covert actions that led to the rise and fall of this enterprise. . .