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Social Media

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Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Operation Genoa vs Tailwind, HBO's 'Newsroom' Meets At The Corner of Topsy & Vine

Newsroom, the HBO hit series created and written by Aaron Sorkin predicates its storylines on actual news that's taken place in the real world, about 18 month prior. Having cut his social networking teeth on his award-winning movie, "The Social Network," Sorkin takes full advantage of weaving social media references into his yarns, whenever he can.

The Geek Shall Inherit The Earth, So Sayeth YouTube

Chances are if you're meek, a dweeb or scored low on your most recent IQ Test, you are oblivious to YouTube Geek Week. However, with over 9 million subscribers, obviously being geek isn't for the weak of heart any more (for those who remember when Charles Atlas use to get sand kicked in his face).

Watermelon Boy In Fruit Suit Goes Viral In China

Photos of a cute kid wearing a handmade watermelon cap & shorts combo have gone viral in China. Be afraid, Fruit Of The Loom, be VERY afraid!

How To Create Your Own Livestream On A Budget

So, you want to start streaming, do you? Believe it or not, it's actually a lot simpler (and considerably more cost-effective) than most people believe. So long as you've got a system that can handle it, it's most definitely something you can do - even on a budget.

Supercharge Your Creativity At Google+’s Maker Camp!

No inventor can complain that “there’s nothing to do” when Google+ has partnered with Make Magazine and Radio Shack to host six weeks of creative DIY projects via Maker Camp!

Why Your Business Needs To Jump On The Social Media Bandwagon

It used to be that a business could rely on their placement in Google to drive customers to their website. Content marketing has always been an important part of search engine ranking and many website owners are in direct competition with one another for page rank through the use of specific keywords.

Instant DIY Videos: Latest Social Media Craze For Those Who Oughta Be In Pictures

It's becoming evident in social media circles, the written word (or even 140 characters) is just not enough. And although it's been said that a picture is worth a thousand words, to get really social these days, users just wanna be in (moving) pictures. The success of YouTube alone is testament to this growing trend.

Game Of 'Social Media' Thrones Positions HootSuite As Benevolent Leader?

Attaching oneself to the popularity of a current cultural phenomenon is a tried and true promotional tactic used as far back by ad execs, the likes of Don Draper and the Mad Men. So, it didn't come as any surprise when someone in the social media space would seize the opportunity to tag on to one of the most popular TV dramas of the day: Game of Thrones.