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Social Media

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Tron Legacy Uses Viral Marketing to Build Fan Awareness

Marketing a sequel to a cult classic can be quite a challenge.  How do you take a 28-year-old movie loved by geeks and attempt to plant it's sequel into global consciousness?  You go viral.

The Chatroulette Genie & 'F9' Are Out Of The Bottle!

If you're like me, Chatroulette could just as well be the name of a French restaurant versus the moniker of a brand new 'interactive video conferencing' ecosystem. However during this morning's normal routine of reviewing my emails and news feeds, I found more than 3 mentions of the "C" word before I had my second sip of coffee.

Citibank's 'Don't Bank Don't Tell' Policy Exposed By Fabulis Social Network

In the year 2010, is it possible for a financial institution to close a business account of an organization due to race, creed or sexual preference? Since Citibank has taken this unprecedented step with a gay social network due to what they deemed as  "objectionable content" posted on the new startup fabulis' blog - wouldn't logic indicate they could do the same thing to a church group or a black civics organization?

YO YO Sears Department Store Rap Is Asking For A Little Social Media Respect!

JRock has a beef and he wants it to go viral. His rant against Sears customer service comes in the form of an original rap song. Done as a somewhat homage to Dave Carroll's now infamous "United Breaks Guitars" (which at last tally has totaled over 7.8 million views on YouTube), JRock would like his video to reach the masses via social media channels as well. So much so, he wrote me today to ask for my help. 

Should Google Fight For Internet Freedom Or Privacy Of The Individual?

Privacy as we know it is being re-defined on the Internet and in the courts as we speak. How we view privacy today versus ten years ago has changed greatly due to the Web 2.0 environment of user-generated content. How we will view it ten years from now will be different yet still.

Twittahoo - Progeny Of Twitter & Yahoo Follows Microhoo Deal

For a long time Yahoo's relevance has been waning on the Internet and in the search field. So much so, that it's considered a bit of a dionsaur by the digerati. To counter this image, Yahoo is stepping up its online presence in the social media space - first with Microsoft, followed by Facebook and now with Twitter. Are they too late to the the social networking party or will the Twittahoo alliance resurrect this Rumpelstiltskin?

Google Buzz Class-Action Lawsuit Could Cause Cloudburst?

The irony that Google threatened to move out of China due to privacy infringment issues underscores a class-action suit filed by a 24-year old Harvard law student and a cadre of Gmail users who feel their privacy was violated with the recent launch of Google Buzz, the search engine's answer to social networking. Even though Google responded quickly to remedy the situation, some feel it was too little to late from a company that consistently makes up its own rules.

P8tch: Velcro Barcodes Scan To Smartphones & Direct To Blogs & Sites!

Barcodes have been appearing in various fashion items recently, but these unique innovations from a company called P8tch aren't attempting to begin a new fashion craze; it's a new way to keep in touch and promote online media.

Top Ten Video Spoofs Including 'The Situation' vs 'The iPad'

You gotta love spoofs. When the familiar become the object of schadenfreude*, it usually allows us to laugh at something that was taken way too serious. If imitation is the sincerest form of flattery, spoofing should be accepted for taking pot shots at people, places and things that sometimes we just love to hate.. And today's crop of TOP TEN Video Spoofs are exceptional additions to this popular genre.

Top Ten 2010 Winter Olympic Gear & Collectibles

Having caught the Olympic fever, everyone is looking to acquire some of the events' hot ticket items (much to the amazement of Christopher Walken). Anything that is officially sponsored by the 2010 Winter Olympics is taking in millions as the official stores and outlets are trying to keep up with the supply. Keepsakes, fashion and winter sports gear make up this year's TOP TEN list of gift items you might want to select for yourself, friends, family members and sport fans.