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Social Media

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Mad Men Use Social Media To Promote Old Media

Remember the days of 'push marketing', when the Mad Men of Madison Avenue monopolized what messages were beamed out to the public. Feeding us manageable morsels of propaganda about the brands they represented, they controlled a lot of what we ate, drank, and yes... even what we thought.

Top Ten Branded Social Media Nightmares

While the success stories of brands and social media surface daily throughout the blogosphere, Twitter, Facebook and YouTube, there are just as many nightmares that are damaging the reputations of brands regularly.

Top Ten Location-Based Mobile Social Networks

Location-based mobile social networking is growing by leaps and bounds. As smartphones proliferate around the world, more and more people are connecting to their mobiles versus their stationary computers to share experiences with others.

MyTrybe Targets Behavioral Like-Mindedness In New Social Network

Trybe \trahyb\ n. a network of like-minded people Can another social network find the critical mass to grab any one's attention in the already over-saturated social media terrain? Between your followers on Twitter, your friends on Facebook, your professional contacts on LinkedIn, isn't your social dance card already booked up? How does a new entry gain the gravitas it needs to grow a sizable fan base for yet another social network? One with a catchy name like 'MyTrybe' thinks there is enough room to throw its hat in the ring!

Tongue-in-Cheek Shirt Attacks Social Media

With social media becoming increasingly more popular with people of all generations joining sites like Facebook, Twitter and Myspace; it was only a matter of time until tongue-in-cheek fashion producers began to make clothing that attacks social media.

Twitter 101 Just Released

As popular as Twitter is there are still a lot of folks that haven't joined ranks or have registered but dropped off due to lack of interest or understanding. While the benefits of the microblogging platform are varied, it takes users and brands time to feel adept at getting the most out of the system. Now Twitter is addressing that need by launching "Twitter 101" which will get newbies started, while allowing brands a leg-up on as to how to be successful on this social network

Does Social Media Produce Groupthink?

Once an innovation on the Web catches hold in the market, there's often a "lock-in mechanism" that freezes out radical changes to that innovation. In the 1970s, Irving L. Janis's book "Victims of Groupthink" described it as  "a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures." In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of "Groupthink" or the herd mentality?

Twitcam Beats Competition To Stream Live Video On Twitter

With the introduction of Twitcam by Livestream, anyone can reach ones' Twitter following by live streaming video. All you have to do is log in with your Twitter credentials, hit the broadcast button and, assuming you have your webcam set up, you're good to go. It couldn't be any easier way for folks to conduct a video broadcast with live chat while one's followers respond by tweeting in real-time.

Johnny Depp's Mad Hatter Was The Winner In Facebook Contest

If you wanted to be one of the first to see the teaser for Tim Burton's Alice in Wonderland, you  had to jump down the Facebook rabbit hole and choose sides quickly. Tim Burton's marketing minions published 'fan army' pages for the White Queen, the Red Queen and Johnny Depp's Mad Hatter, and the ploy was to get you become the loyal or disloyal subject of one of them. Johnny Depp's Mad Hatter turned out to be the hands-down winner!

3121, A Social Network For Insiders Inside The Beltway

'Inside the Beltway' was originally a term coined for those who worked within the confines of the Administration and Congress. Other time, the negative connotation of "insular" and "out of touch with mainstream America" emerged to describe the close-knit clique of Washington insiders. An "inside joke" refers to humor that is apparent only to those who are "inside" a social group or occupation. Now combine the two...and you might come up with a social network the likes of 3121.