Timing Is Everything
Do you know when is the best time to send out your invention?
Our guest blogger Roger Brown is a freelance Inventor who has successfully marketed tools, toys and a kitchen utensil without the aid of an Invention Submission Firm. You can see some of his inventions at rogerbrown.net. He graciously agreed to share with readers of AmericanInventorSpot.com some valuable advice.
Here's his article:
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One mistake Inventors make when sending out submissions for their new product idea is timing. No matter what category your invention falls into every industry has buying and selling seasons. It is a continuous circle of conventions, trade shows, meetings with potential buyers, suppliers and manufacturers. There is a possibility a trade show or convention for your particular product market is going on somewhere in the world right now.
Currently, most toy companies are gearing up for the February Toy Fair in New York. They have just returned from the Toy Fair in China a couple of weeks ago. So, sending them ideas now will only get you put on their desk in the wait pile.
When they return from Toy Fair the last thing they want to do is go through that large stack of mail sitting on their desk. They also have to return calls, answer emails and touch base with all the contacts they made at the convention.
So, knowing when to send your material can be just as important as the material itself. The internet is a valuable asset looking for this type of information. Some companies even list when they will be appearing at certain events. This information is crucial when you are getting your material together for submittal. Try to give your contact person at that company at least a week after a event to get things back to the normal hectic pace.
You will increase your odds of them giving your material a more favorable review over the hurried review you may get if they are leaving the state or country in the next day. Remember they are juggling a number of projects at one time. The easier you make it for them the better for you..