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Wilkinson Quattro Razor and Eggs : Inventive Marketing

This inventive advertising program forcuses on "Every man deserves a smooth skin."

Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.

The stats from Ads of the World are:

Agency: JWT, Brussels
Creative Director: Christopher Gelder, Sabine Botta
Art director / Copywriter: Aymeric Perceval, Olivier Pletinckx

What do you think?