In New Zealand, a series of artistic ads were created for a local coffee company. Ten artists created 30 pieces of art - all made using coffee napkins. The ads were displayed in bus shelters along an Auckland Street. The effect was a series of mini art galleries to promote coffee.

Sometimes advertising isn't about selling a product, but promoting an idea. Here are seven remarkable ads promoting social and environmental awareness.

Giant football players greet commuters at a Zurich train station. Why are they there? At 17 metres high, they're there to represent "dreaming big" in the UEFA EURO 2008 tournament.

A series of fun and interactive ads encourage people around San Francisco to unleash their wild sides.

This remarkable billboard was designed for a courier company. To underscore the importance of sticking to a deadline, the billboard, in a busy part of Auckland, was rigged to explode at a particular time.

Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

What better way to reward environmentally-friendly acts than with applause? That's what Western Australia's Department of Environment and Conservation achieved with its applauding bus shelter, created byMarketforce agency in Perth. Several shelters around Perth's Central Business District (CBD) were equipped with motion detectors that played recorded applause whenever someone stepped inside.

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.