Alexis' Blog

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A Look into a Direct Retail TV Company - Lenfest Media Group

by Alexis

We've all seen them. At first, we used to see them only late at night and for anyone who hasn't slept well, you know what I mean. Now we see them through out the day and on almost every channel. I'm talking about direct response television ("DRTV"). One form of DRTV that is commonly known is called the infomercial. Ring a bell for you? One interesting company involved in the DRTV space is Lenfest Media Group.

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Product for Profit: How To Sell Your Product - Book Review

by Alexis

For anyone interested in getting their products to major retailers, an easy to read, short book may be just what you need. "Product for Profit: How to Sell Your Product, Invention or Craft to Major Retailers ... No Sales Experience or Existing Buyer Relationships Required!" by Karen Waksman is a step by step guide for the ordinary person trying to get their product into major retailers.

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New Wisk-It App Helps Clean Up Your “Dirty Laundry” On Facebook

The Wisk-It application for Facebook, from the makers of Wisk detergent.

by Alexis

Wisk laundry detergent just launched a new facebook app called WISK-IT that extends their powerful cleaning heritiage into the world of social media. Designed to make it easy to find and remove all those photos on facebook that might be embarrasing, and a general "stain" on your reputation, this is one of those apps that isn't just functional but a great marketing idea. Conceived and developed by TracyLocke, an integrated marketing agency, the WISK-IT app reminds you that "Everyone's got a photo that needs to be washed away."

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American Inventor Season Two - Backless Bra Runner Up or True Winner?

by Alexis

In the summer of 2007, Season Two of American Inventor aired. One of its contestants, Elaine Cato, introduced the Six in One Backless Bra. In the season finale of American Inventor, Elaine Cato was announced as the runner up to the Guardian Angel (a fire alarm for christmas trees). Norah Alberto, a Senior Style Director from Maidenform, came on stage and offered Elaine a chance to work with Maidenform. Nine months later and just in time for the spring fashions, Maidenform and Elaine Cato has announced the production of the Breakthrough Backless bra by Maidenform®.

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Have Money to Burn? Pay $140,000 for a Hot Wheels Car

by Alexis

Hot Wheels® cars are an essential part of childhood. I had them as a child. My husband had them as a child. And now my kids now have them. They run a couple of bucks for one.

However, this is not your ordinary Hot Wheels®. To commemorate the production of the 4 billionth Hot Wheels® vehicle, Mattel created the 18-karat white gold-jeweled car valued at $140,000. read more »

Have Money to Burn? Buy a Gift Card for $5 Million

by Alexis

The holidays are coming up on us quickly. What do you get for the person who has everything? Halycon Jets, a premier provider of on-demand private charter aircraft services, announced today it will offer a $5M gift card for those who want to go above and beyond this holiday season and share the gift of opulence and convenience aboard a private jet.

The $5M Holiday DreamCard from Halcyon Jets may be used for one-way trips or round-trip travel, and it may be used for a single flight or multiple trips. read more »

Have Money to Burn? Pay $35,000 for a Bed

by Alexis

Hollandia International has created a magnificent bed that has so much stuff you could pretty much live in it - the PLATINUM-LUXETM Elite sleep system. The only catch is that it comes with a hefty price tag of $35,000. You'll have to leave your bed to go to work in order to afford it. read more »

Have Money to Burn? Shred a Diamond in a Blender

by Alexis

The average person wouldn't try to ruin a 1/2 carat diamond. However, jewelers are known to do some interesting things to promote their products. read more »

Have Money to Burn? Pay $14,500 for Dessert

by Alexis

An award winning luxury Sri Lankan resort, The Fortress, in Galle has created a luxurious dessert called The Fortress Stilt Fisherman Indulgence. The decadent dessert comes with a heavy price tag - $14,500. read more »

Have Money to Burn? Pay $114,000 for Lederhosen

by Alexis

Christian Wohlmuther, who owns a clothing business that sells traditional Austrian attire based in Bad Mitterndorf, Austria, sold his first pair of luxury lederhosen — decorated with 166 diamonds — to a German buyer who lives in Dubai, United Arab Emirates, earlier this summer for $114,000. read more »

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