It's all In the Marketing
Welcome to Christine's blog where you can expect to find information on the latest in creative advertising and media from around the world. A former journalism major with an emphasis in marketing, Christine is looking forward to bringing you information on the newest in great, creative advertising and media from around the world. Check back often, and be sure to let her know what you think!
The first quarter of this year saw a slew of new ads promoting all sorts of products. The problem? Sometimes it's hard to tell by the image what product is being promoted. The challenge? Identifying the product without --and sometimes even with -- the corresponding copy.
These days when you hear the term "revolving door" linked with advertising, you're apt to think of the recent trend where bright young ad execs join a firm only to leave within the year for greener pastures (translated "more money"). However, in the past year, revolving doors and advertising means...ads on revolving doors. Here's some interesting ads from recent campaigns:
For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."