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It's all In the Marketing

Welcome to Christine's blog where you can expect to find information on the latest in creative advertising and media from around the world. A former journalism major with an emphasis in marketing, Christine is looking forward to bringing you information on the newest in great, creative advertising and media from around the world. Check back often, and be sure to let her know what you think!

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Sky Trash Or Ads That Really Soar? Flogos!

Picture it - thousands of Mickey Mouse heads floating over Orlando, Florida. That is the plan for later this month when Walt Disney Co. uses a new invention to promote Disney World. Now picture the Nike logo or the Apple Logo or even your logo taking to the air soon. How? Flogos!

More Wasted Space, Or Can These Ads Sell?

The purpose of advertising is to promote sales, and advetising agencies and their clients go to great lengths to find innovative ways of putting across their message. But when does creative go over the top?

Just Wasted Space? Ads Too Subtle to Sell

The first quarter of this year saw a slew of new ads promoting all sorts of products. The problem? Sometimes it's hard to tell by the image what product is being promoted. The challenge? Identifying the product without --and sometimes even with -- the corresponding copy.

6 Revolving Door Ads to Get Your Head Spinning

These days when you hear the term "revolving door" linked with advertising, you're apt to think of the recent trend where bright young ad execs join a firm only to leave within the year for greener pastures (translated "more money"). However, in the past year, revolving doors and advertising means...ads on revolving doors. Here's some interesting ads from recent campaigns:

It's a Dog's Life with Pedigree Ads

For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."


Vibration Plate Exercisers (VBEs) Promises A Pain Free Way to Look Fit in Less than 10 Minutes A Day!

There is a lot of emphasis on looking younger and being healthier these days, and lots of information out there, on what works best. Now, if you can beieve what you read, in less than 10 minutes a day just two or three times a week, you can vibrate yourself into health on a Vibration Plate Exerciser (VPE).

The Fitness Challenge equals The Biggest Loser, home version

Fitness is a big word in America these days. As our population swells, not just in numbers but also into double, triple and quadruple X sizes, more and more inventions hit the market to help the average citizen achieve their fitness goals, and one of the best inventions out there, patent pending, is The Fitness Challenge.

HangBoarding: The Evolution from Skiing and Snowboarding

First came skiing, then snowboarding, now get ready to HangBoard!

Exercise While Web Surfing with Springflex

With Springflex, at least the added dangers of sedentary computer use—lowered metabolism and weight gain—can be a thing of the past.