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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

 

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

ISIS’ Social Media Appeal To Americans To Make Love, Not War?

ISIS might be way more dangerous than anyone any thinks. In an unprecedented military tactic, the self-declared “caliphate” of Syria and Iraq is using social media for the purpose of enticing American women to help procreate the next generation of jihadists. And in the process, the terrorist organization that's now the over-lord of large swathes of Syria and Iraq is showing, once again, that it’s almost as shrewd with social media as. . .

Social Media’s Looks Inside Outlanders’ Shot At Independence? (Update on Vote)

How does Starz network’s new TV series Outlanders set in the mid 1700s relate to modern-day social media? Well, aside from the trending tweets pertaining to the impending nuptials between the story’s lead characters, it’s really the descendants of those Outlanders and their current pursuit of independence that’s catching all the buzz.

Twitter Outrage: Separating The Tweet From The Chaff, From The Kardashians to Kent State

The concept of separating the ‘wheat from the chaff’ dates back to Gospel of Matthew from the New Testament. In the Digital Age, that parable bears significance when measuring outrage on social networks like Twitter. The microblogging platform has acted as a barometer for our level of emotions when we are dismayed, appalled or shocked by current-day events. But how do we separate the meaningful from . . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Whovians Standing The Test Of Time Enter Social Media Era

How does one explain Dr. Who without taking into account the show’s never-waning popularity amongst it ardent followers. If the etymology of the word “fan” was derived from “fanaticism,” this show has more than it’s share of addicted fanatics. With a lead character who's lived over 2000 years, has died and been reborn 12 times into entirely different bodies (albeit, different actors) and is celebrating his 50th year anniversary. . .

Augmented Reality Gets Its Big Boy Pants

Still thinking Augmented Reality (AR) is a fad at worst or science fiction at best? Is it just a passing distraction-dujour for teen gamers, before they move onto the next new shiny thing? Or is truly disruptive technology that’s on the cusp of enhancing our every day lives?

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?


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