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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

 

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Will Tsu Become The Next Paypal?

Facebook, Twitter and LinkedIn may be profiting from all that user-generated content users post on their networks daily — but are you? Yes, they have all provided us with some fun and engaging ecosystems to strut our stuff, and ofcourse there are cost factors attached to all that development. But at the end of the day, do our images, bon mots, intellectual property and reputations hold no value at all?

CitizenFour, Dystopian Allegory Meets The Fourth Wall In Digital Age

Animal Farm, 1984 & Lord of the Flies are all allegorical dystopian novels - works of fiction that subsequently made it to the big screen. But can documentaries use the dystopian allegorical genre as well? In the case of Laura Poitras’ recently released documentary about Edward Snowden, titled, ‘CitizenFour,’ this seems to be the case.

Make Rooms For Daddy, Facebook’s Back To The Future

Yes, this just might be your Daddy’s old guilty-pleasure resurrected. For those who were the early adopters of the Internet, you probably still wax nostalgic over the days of chat rooms. Introduced as ‘Internet Relay Chat’ (IRC) back in 1988 this was the application layer of protocol that facilitated the transfer of plain text messaging back in the day!

Is The New Social Network Tsu An MLM?

Social media’s shiniest new thing is relatively new. If you were to conduct a Google or Bing search, you might have to wade through results for a telecom company’s stock ticker (TSU) or Texas Southern University, before you surface Tsu.co. But that will change if this social network’s monetization scheme takes hold and starts attracting those social networkers who are tired of the current cast of big players taking home . . .

Twin Peaks’ Appointment TV Enters The Twittersphere

It’s hard to think of our world prior to the Internet, PCs and on-demand entertainment - even though most of us have been around for the last few decades to have experienced this technological transition. In retrospect, we also wonder how TV dramas raised enough awareness without the communication push and virality tools of social media.

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Social Media Cups Of Joe On International Coffee Day

Finally, coffee-lovers get their very own holiday, and vendors the world-over are using social media to capitalize on this special event with free 'Cups of Joe.' September 29th marks the day when caffeine-aholics get to celebrate their popular “social” beverage with complimentary deals being offered by some of their favorite baristas.

Siri v. Cortana - Who Gets The Last Laugh? (Videos)

For those who’ve been following the Siri versus Cortana ‘war of words’ on TV, you're most likely of the inclination that Apple dropped the ball with its iPhone 6 iteration -- because, Microsoft has been laughing all the way to the bank with its latest Windows smartphone commercials for the new HTC One®.

Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

ISIS’ Social Media Appeal To Americans To Make Love, Not War?

ISIS might be way more dangerous than anyone any thinks. In an unprecedented military tactic, the self-declared “caliphate” of Syria and Iraq is using social media for the purpose of enticing American women to help procreate the next generation of jihadists. And in the process, the terrorist organization that's now the over-lord of large swathes of Syria and Iraq is showing, once again, that it’s almost as shrewd with social media as. . .


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