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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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‘Data Scientist’ Replaces ‘Social Media Scientist’ In LinkedIn’s 2014 Top Skills List

What a difference one short year makes. In 2013, my position of ‘Social Media Scientist’ which focuses on ‘social media marketing’ for clients and publishers was the most viable job in the land. This year, not only did ‘Data Scientist’ take the top spot in Linkedin’s “Top 25 Job Skills” list, the social media marketing skill was wiped clean off the 2014 list entirely.

Reinvented Bebo, Now A Cartoon-y Chat App Vs Facebook Competitor

A viable Facebook competitor back in 2005, Bebo was snatched up by AOL three years later to give them some skin in the social networking game. But has luck would have it, or perhaps due to their lack of expertise, Bebo’s demise became well documented as it was quickly overtaken by Zuckerberg’s solid foothold in the space.

Social Media For Movie ‘The Interview’ Heightens Demand

With major media outlets pointing fingers at North Korea and their ominous cyber-terrorist public relations arm (going under the code name, ‘Guardians of Peace’) — it seems probable at this point in time Sony has been bullied into pulling the plug on their movie, The Interview.

Foursquare And Seven Years Ago. . .

Has it really been seven years since Foursquare emerged on the digital landscape and became the first location-based social network to take hold of our zeitgeist? Do you remember how check-ins and being acknowledged as a mayor of your local Starbucks distinguished you as a member of the social media elite -- and that the more places you visited, the more popular you became  — or so you thought?

The Art Of The Share On Tsū & Other Social Networks

The more often a quality piece of content is highlighted online, the more likely it will be shared via social networks. In tandem, the more times something is shared, the greater the likelihood that citizen journalism will help it morph into credit-worthy content. This cause and effect allows topical, enlightening and motivating posts, tweets, status updates to wend their way into a user’s personal blog or local news site.

2015 Prediction For Top Digital Job: ‘Paid Social Specialist’

Social media is experiencing a metamorphosis of sorts. There’s a new trend being led by a number of new social networks that have shifted the paradigm of organic (non-paid) user-generated content to a paid monetization model. To address this new sphere of influence, it’s my prediction that jobs will be created by companies and brands that want to benefit from these new networks, as they did previously with sites like Twitter and Facebook

'Facebook At Work,' Anti-Tsū, Anti-LinkedIn, Anti-Google+

What’s a network to do? When you’ve grown to over 1.3 billion users, one would think you could relax and rest on your laurels, comforted in the fact that no other social network could possibly match your kind of success. But such is not the case with Mark Zuckerberg and the world’s largest social network.

Facebook’s Feed Tinkering, The Social Experiment That Foreshadowed Tsu

Who remembers Facebook’s social experiment this past March, when Facebook manipulated the data seen by more than 600,000 users in an attempt to determine their emotional outlook. In fact the techie scientists at Facebook actually published their findings in a paper, titled ‘Experimental evidence of massive-scale emotional contagion through social networks,’ which was published in. . .

Like Brangelina, “Phablets” Have Portmanteaued Into Our Zeitgeist

It’s seeminlgy logical once you take a few minutes to analyze the new tech term that’s become widely popular before formally entering our lexicon. Having grown in popularity only since 2012, the moniker is similar to the catchy portmanteaus of celebrities such as Brad Pitt and Angelina Jolie. The latest handheld device of choice is the the “phablet,” the word combo of “phone” and “tablet.”

‘Listen To Wikipedia’ Turns Website Into New Age Symphony

Remember the ‘infinite monkey theorem'? The one that postulated that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time would almost assuredly be able to type a given text, such as the complete works of William Shakespeare. Of course, such a theory has been debunked by statisticians over the years, noting that while the probability was there. . .


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