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Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure.

Ron CallariRon CallariI’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

 My InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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'Internet Of Everything' Pits Home Depot Against Lowe's

The DIY (do-it-yourself) trend is still thriving, as the two largest home-improvement franchises -- Home Depot and Lowe's -- go toe-to-toe (or should we say tool-to-tool) in competing for a large demographic of consumers - namely the self-made 'handyman.' Of recent date, however, another market of interest has emerged that both of these large chains find just as appealing, namely the opportunity to tap into the burgeoning IoE . . .

Trigger-Happy Russian Strelkov Behind Malaysian Missile & Social Media Strikes

The World War II propaganda slogan, "Loose Lips Sinks Ships," was modified slightly to "Loose Tweets Sink Tweets," to better reflect the age of social media. However the meaning behind both mottos is the same - namely, that one does not broadcast intelligence before the facts are proven out. This ominous sentiment was played out once again on the world stage this past week, with horrific results.

'Tweetstorm' Is Trademarked, So 'Timeline Colonialism' Is On The Rise?

It was inevitable that once the meme 'tweetstorm' was trademarked, 'timeline colonialism' would become Twitter's latest craze. Odd that something as common as sending multiple tweets in succession to make a point needed an identity before it could actually become part of the Twittersphere's zeitgeist.

Google Glass: To Read Or Not To Read Minds, That Is The Question

Pushing the limits of wearable technology will expand the digital horizon of the Internet of Things. And, telekinesis -- long thought to be a myth reserved for horror movies the likes of Bryan De Palma's 1976 classic, Carrie -- might be the next baby step in advancing this innovative technology. However, as quickly as the software developers at MindRDR launched an app to 'read minds' on Google Glass, the Big G was just as swift to refute the idea.

World Cup's German Soccer Players Were Constructed, Not Self-Made?

It's no doubt that the summer of 2014 will be remembered as the 'Summer of Soccer.' One has only to look at the viewing audience to get a sense of its immense popularity. The coverage of this year's FIFA World Cup continues to break records in the United States alone - both on television and online.

'Internet of Everything' Now Hiring

If you're looking for a career change, have kids undecided about their college major or just have a genuine interest, the Internet of Things (IoT) -- or what Cisco has branded as the Internet of Everything (IoE) -- is looking for a few good men and women - to the tune of millions in just six short years.

'Hang w/' Is Little Bit Twitter, Little Bit Instagram, Little Bit Rap, Little Bit Celebrity Ham

As social apps continue to proliferate the Web and our smartphones, it's not a great surprise that a platform like Hang w/ -- the latest shiny new thing -- would inevitably roll off a developers' assembly line. Described by some, as a 'melting pot of social networks,' this app (free at Google Play and the App Store) is an intriguing proposition and a nice complement to what went before.

@WikiBaghdady Tweets Reveal ISIS At Center of Iraq Coming Full Circle

As trite as it might sound, "what's old is new again," appears to be an apt description of the current status of Iraq, with the U.S contemplating the possibility of reentering an old war zone. Coupled with this controversial move is the establishment of a Twitter account with the handle @WikiBaghdady -- a profile that emerged six months ago and is providing the world with an inside snapshot of the conspiratorial ascension of a new group of terrorists. . . 

Twitter Scavenger Hunt, Social Experiment For Paying-It-Forward

New Yorkers and tourists are scouring the boroughs of New York City this weekend in a massive treasure hunt created by a California millionaire and self-proclaimed 'philanthropist-for the-people' Jason Buzi. Started in San Francisco, it's a viral campaign that is prompted by posted clues on the Twitter account @HiddenCash to direct people to where Buzi buried some cash.

Twitter Points To Dems Deposing Eric Cantor, Not Tea Party!

"The Tea Party is coming! The Tea Party is coming! The Tea Party is winning! The Tea Party is winning!" If you were buying into what the mainstream media was selling today, you'd might be convinced that a modern-day 'David vs Goliath' narrative was the reason behind House Majority Leader Eric Cantor's unprecedented GOP primary defeat. In reality, the voices from Twitter point to a much more plausible cause and effect.


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