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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Tsu Welcomes Arabian King Of Morocco To Its Paying Platform

Not that this Royal needs any more riches added to his country’s coffers, this month, Roi Du Mohammed VI, His Majesty the King of Morocco selected Tsu as a viable social network for communicating to the world. And not only did his entourage follow in lock-step, the Monarch has amassed almost 30,000 followers in a little over two weeks.

LinkedIn’s Tools To Connect Workers Goes Head-On With ‘Facebook At Work’

On the heels of my recent post titled, 'Facebook At Work,' Anti-Ts?, Anti-LinkedIn, Anti-Google+' that detailed Mark Zuckerberg’s desire to build a whole new network focused on collaborative tools for the business world, this week, LinkedIn released some news that just might make him stop him in his tracks. If not and Zuckerberg follows through with his proposed plans, it looks like us the users of both networks . . .

HBO Show Silicon Valley’s Video Compression App Mirrors Facebook Acquisition

Facebook’s social media prominence has been written about extensively in best selling books and movie scripts. Aaron Sorkin’s treatment of Mark Zuckerberg's Machiavellian rise in the blockbuster, The Social Network was box office gold back in 2010. It garnered more awards than you could shake a stick at from all major movie award shows, including the Oscars, the Golden Globes, BAFTA and The National Board of Review.

On Tsu, The ‘Tspin Challenge’ Spins Dollars For Charities

Who doesn’t remember the Ice Bucket Challenge of 2014 and the frenzy that ensued throughout the United States? It started as a grass roots effort to raise awareness and donations for the disease, amyotrophic lateral sclerosis (ALS), commonly known as the Lou Gehrig disease. Promoted widely on Twitter and Facebook, the virality of the challenge soon caught the attention of newscasters, celebrities, politicians and even motivating folks like former Presidents, George W. Bush and Bill Clinton to get involved.

‘Data Scientist’ Replaces ‘Social Media Scientist’ In LinkedIn’s 2014 Top Skills List

What a difference one short year makes. In 2013, my position of ‘Social Media Scientist’ which focuses on ‘social media marketing’ for clients and publishers was the most viable job in the land. This year, not only did ‘Data Scientist’ take the top spot in Linkedin’s “Top 25 Job Skills” list, the social media marketing skill was wiped clean off the 2014 list entirely.

Reinvented Bebo, Now A Cartoon-y Chat App Vs Facebook Competitor

A viable Facebook competitor back in 2005, Bebo was snatched up by AOL three years later to give them some skin in the social networking game. But has luck would have it, or perhaps due to their lack of expertise, Bebo’s demise became well documented as it was quickly overtaken by Zuckerberg’s solid foothold in the space.

Social Media For Movie ‘The Interview’ Heightens Demand (Update)

With major media outlets pointing fingers at North Korea and their ominous cyber-terrorist public relations arm (going under the code name, ‘Guardians of Peace’) — it seems probable at this point in time Sony has been bullied into pulling the plug on their movie, The Interview.

Foursquare And Seven Years Ago. . .

Has it really been seven years since Foursquare emerged on the digital landscape and became the first location-based social network to take hold of our zeitgeist? Do you remember how check-ins and being acknowledged as a mayor of your local Starbucks distinguished you as a member of the social media elite -- and that the more places you visited, the more popular you became  — or so you thought?

The Art Of The Share On Tsū & Other Social Networks

The more often a quality piece of content is highlighted online, the more likely it will be shared via social networks. In tandem, the more times something is shared, the greater the likelihood that citizen journalism will help it morph into credit-worthy content. This cause and effect allows topical, enlightening and motivating posts, tweets, status updates to wend their way into a user’s personal blog or local news site.

2015 Prediction For Top Digital Job: ‘Paid Social Specialist’

Social media is experiencing a metamorphosis of sorts. There’s a new trend being led by a number of new social networks that have shifted the paradigm of organic (non-paid) user-generated content to a paid monetization model. To address this new sphere of influence, it’s my prediction that jobs will be created by companies and brands that want to benefit from these new networks, as they did previously with sites like Twitter and Facebook


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