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Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure.

Ron CallariRon CallariI’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

 My InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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The ‘Ice Bucket Challenge’ By The Numbers

Internet trends come and go. They have their ephemeral day in the sun and dissipate almost as fast as they arrive. Everything from gyrating to the Harlem Shake to dancing Gangnam Style to planking and Tebowing, catching the world’s zeitgeist in a viral wave can cause a slew of social media activity where you almost feel left out if you don’t join in and/or critique it in some fashion.

Did The 166-Minute ’Boyhood’ Flick Take 12 Years Or 39 Days?

The answer to that question is at crux of this very innovative film project. In actuality, Boyhood was shot in 39 days, which according to Hollywood standards would classify it as a very low-budget movie. However what makes this flick epic versus your average run-of-the-mill coming-of-age story is that those 39 days were filmed over the course of 12 years.

Emoj.li, The Emoji-Only, Anti-Silicon Valley Social Network

Dissimilar to the countless social networks and apps that have gone before, Emoj.li isn’t looking to disrupt or change any of the existing Web 2.0 business models. Instead of taking itself seriously, it’s an evolving experiment that uses self-deprecating humor while parodying the social media space at large. With over 45,000 pre-registered users already signed up and zero funding, it’s turning an inside joke. . .

Internet of Everything Is Hackable

Still in its infancy, the Internet of Everything, aka IoE (the interface of our things with data, people and process) is already being threatened by hackers. While Cisco has predicted that 25 billion units of things will connect to the Internet by 2015 and will double in five short years, this rapid growth has given pause to reflect on the perceived risks.

How Can 'Orange Is The New Black' Be A Social Media Model & Blackhat Tactic?

One of the biggest hit television series to put Netflix on the digital map was Orange is the New Black. It helped break new ground for an online network that was successful in converting TV watching from the living room to your desktops, laptops and mobile devices. In so doing, its scored 12 Emmy nominations, super-sized the paradigm of online buzz and converted a team of fans -- who beyond being addicted  . . . 

'Internet Of Everything' Pits Home Depot Against Lowe's

The DIY (do-it-yourself) trend is still thriving, as the two largest home-improvement franchises -- Home Depot and Lowe's -- go toe-to-toe (or should we say tool-to-tool) in competing for a large demographic of consumers - namely the self-made 'handyman.' Of recent date, however, another market of interest has emerged that both of these large chains find just as appealing, namely the opportunity to tap into the burgeoning IoE . . .

Trigger-Happy Russian Strelkov Behind Malaysian Missile & Social Media Strikes

The World War II propaganda slogan, "Loose Lips Sinks Ships," was modified slightly to "Loose Tweets Sink Tweets," to better reflect the age of social media. However the meaning behind both mottos is the same - namely, that one does not broadcast intelligence before the facts are proven out. This ominous sentiment was played out once again on the world stage this past week, with horrific results.

'Tweetstorm' Is Trademarked, So 'Timeline Colonialism' Is On The Rise?

It was inevitable that once the meme 'tweetstorm' was trademarked, 'timeline colonialism' would become Twitter's latest craze. Odd that something as common as sending multiple tweets in succession to make a point needed an identity before it could actually become part of the Twittersphere's zeitgeist.

Google Glass: To Read Or Not To Read Minds, That Is The Question

Pushing the limits of wearable technology will expand the digital horizon of the Internet of Things. And, telekinesis -- long thought to be a myth reserved for horror movies the likes of Bryan De Palma's 1976 classic, Carrie -- might be the next baby step in advancing this innovative technology. However, as quickly as the software developers at MindRDR launched an app to 'read minds' on Google Glass, the Big G was just as swift to refute the idea.

World Cup's German Soccer Players Were Constructed, Not Self-Made?

It's no doubt that the summer of 2014 will be remembered as the 'Summer of Soccer.' One has only to look at the viewing audience to get a sense of its immense popularity. The coverage of this year's FIFA World Cup continues to break records in the United States alone - both on television and online.


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