Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 


‘FilmAid’Charity Joins Tsū Social Network & Helps Syrian Refugees

Syrian’s civil war is one of the worst humanitarian disasters of our time. Nearly 12 million innocent civilians have been displaced thus far — escalating impact on neighboring countries such as Jordan.

Tsū Social Network Sponsors Photo Shoot That’s A Croc!

Tsu was the first new social network to disrupt the social media status quo by transitioning from a strictly commercial advertising platform to a monetization model based on rewarding their users monetarily for their content. This paradigm shift kickstarted others to follow suit and in less than a year, the network has attracted close to 4 million followers.

When The Livestream Went Mainstream a la Twitter & Facebook

It’s been reported widely that ‘livestreaming’ video apps are having their moment in the sun! It’s taken a while, but similarly to when social media first captured our zeitgeist a little over a decade ago, livestreaming seems to be tapping into that same need by both the viewer and the citizen journalists who are out there, capturing stories on-the-go.

New Social Network Eter9 Leads To Digital Immortality & Singularity?

On the heels of ephemeral social networking apps like Snapchat allowing our messaging to disappear within seconds after posting, comes another on the opposite end of the spectrum. This one proposes online-life-everlasting with digital immortality. The new social network called ‘Eter9’ uses artificial intelligence to scan your posts - learn what makes you tick  . . .

Mr. Robot’s ‘FSociety’ Inspired By Real-Life ’Morpho’?

For all those cybercrime bloggers who’ve been cyberventilating over USA network’s hit TV series, Mr Robot, while a lot more will be revealed about its band of hackers called ‘FSociety' in weeks to come, it appears a real-life group whose moniker is ‘Morpho’ might be the real-life underground inspiration.

GoodWorld & Tsū, Social Networks With Charitable Algorithms

A new era of ‘social giving’ has entered our zeitgeist. Fundraising is no longer an activity practiced solely by wealthy philanthropists. Folks who have a passion for giving don’t have to be members of the elite, the likes of the Bill Gates or the Jimmy Buffets of this world. Today’s social networking is providing folks of lesser means with a conduit to working for the greater good.

It’s A Mad, Mad, Mad, Mad Tsū World

What does March Madness and the Tsu social network have in common? First introduced in 1984, the former has become one of the most popular annual sporting events in the United States. Created by the National Collegiate Athletic Association (NCAA) Men’s Division 1 Basketball, it’s an elimination tournament played each March in the United States. The latter is a new social network platform developed by Sebastian Sobczak and launched in October, 2014.

Is It The Last Straw App Or The First Brigade Social Network?

Attempting to find that next paradigm shift in social networking seems to be the name of the game in the year 2015. The first generation of social networks paying users for their content — including the popular Tsu, followed by Bubblews, Bonzo Me, bitlanders and Seen — were the first on the scene with a new twist. Now half way through the year, ‘polling apps’ seem to be the network du jour. . .

Will Facebook Own Your Faceprint?

Just when we thought Facebook could not possibly take any more liberties with our privacy rights . . . oops, they did it again! For those who might not have heard, three years back when Facebook was on a buying spree, it picked up, an Israeli facial recognition technology for the paltry sum of $100 million [chump change in comparison to the acquisition of WhatsApp for a cool $19 billion]. This week . . .

Bitcoin & Tsū Microdonations Usher In New Wave Of Charity Giving

For most charities, before the web and smartphones, donations came in the form of checks, received by snail mail. Yes, faster than the pony express of the previous century, but yet a very slow process. Toward the latter part of the 1900s, with credit cards becoming an accepted form of payment, coupled with the Internet as a distribution channel, the speed and frequency of fundraising increased markedly.

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009