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Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Is Silicon Valley’s ‘Datageddon’ Coming, Or Will Modern-Day Florence Continue to Renaissance?

It’s been referred to as the ‘Cradle of Innovation’ in a time of transformation, where art has been replaced by Clouds, DaVinci’s by Zuckerberg’s, beauty by functionality and greed . . . well, by greed (some things never change.) But is the 21st Century’s Renaissance peaking, or will it live to Snapchat another day?

Stream & Drive With Netflix Watch & Google Self-Driving Cars

On the eve of the Apple Watch going into preorders April 10th, starting as early as 3:01 a.m. ET -- not to be outdone -- Netflix released some surprising news regarding its own timepiece. With an appropriate dose of tongue-and-cheek, in an advance promo, the Netflix Watch is said to be coming soon, providing gadget-lovers the world-over to “experience total freedom.”

Facebook’s Parce Minces Things, Not Words

Two short years ago when Facebook was in a buying frenzy acquiring any new software service with a pulse, it purchased Parse for the paltry sum of $85 million. This was an historic move as this mobile app development platform has now officially entered the Facebook into a race for the goose that lays the golden eggs, namely the Internet of Things (IoT).

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.

Facebook’s ‘TheFind’ Another Example: ‘If You Can’t Build It, Buy It’

Never to be outbeat, Zuckerberg's been wise enough to keep a finger on the pulse of consumer preferences in tandem with a keen eye on advertising opportunities. In so doing, one year ago, he shelled out an astronomical $19 billion to acquire the mobile messaging app WhatsApp. To put this in perspective, this one purchase was 19-times what he spent on Instagram in 2012 - and another example of Zuckerberg’s now standard modus operandi: If you can’t build, buy it!

Killer Apps For Apple iWatch Need To Be Disruptive, Not iPhone Clones

The much anticipated April 24th launch of the Apple’s Watch (which I prefer to call "iWatch" no matter how it's marketed) has got developers scrambling to create a killer app that will not only give credence to the need for an iWatch, but will distinguish the development team as the coolest kids on the digital block.

MIT’s Social Network For Wearing Your Heart On Sleeve & Elsewhere

Over the course of the last year, social networking has definitely been evolving. With start-ups such as Tsu and A+ launching innovative monetization models, which pay their users for their content — and major players like Facebook and Twitter adding videos to their playbill, as they attempt to capitalize on the lucrative YouTube market - the playing field has certainly changed.

Does Tsū or A+ Get The Top Grade?

Tsu (pronounced ‘Sue’) -- the social network that pays you for your content -- scaled past 3 million users this past week in less than 5 short months. Based on a monetization model where ninety percent of its advertising revenues are actually distributed to its members, its algorithm weighs views, likes, comments, shares and numbers of followers in a somewhat modified MLM scheme to determine the payouts.

Blue Jeans Meetings Are More About What You’re Sharing Than Wearing

In the 21st Century world of remote videoconferencing, wearing blue jeans to an online meeting has become commonplace. In fact you can also show up in sweats or pajamas if you like. That's because this type of video communication is more about the collaboration and saving costs, than it is about fashion.


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