Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 


James Dyson Award 2016 Top 20 International Shortlist Inventors Announced

Since June, we have been reporting on the exciting rollout and results of this year’s prestigious James Dyson Awards 2016. From vaccine cooling systems to contact lenses that measure glucose levels: these 20 inventions were proclaimed the regional award winners. This year’s James Dyson Award received almost 1,000 entries that are both problem solving and pioneering.

U.S. Winner Of James Dyson’s International Design Competition

James Dyson is not only an inventor in his own right, his annual design award spotlights other emerging inventors worldwide. In my recent post, “James Dyson Awards 2016 Targets Design, Not Brand,” it was noted this competition is hosted by Dyson’s charitable arm, the James Dyson Foundation, which provides university design and engineering students with a platform to launch their ideas.

The Invention Of The Dallas Robot Bomb

In the 21st Century, robots have become ever omnipresent in many areas of human endeavor. From IBM Watson’s ability to beat top-ranked contestants on the popular TV quiz show Jeopardy to drones utilized as remote bombers to artificial intelligence taking on a myriad number of human tasks, robots are widely used in such diverse fields as academia as well as on the battlefield. But the robot bomb used in Dallas on July 7 marks the first-time robotic technology has ever been considered for weaponry by a U.S. police force.

James Dyson Awards 2016 Targets Design, Not Brand

While his name is synonymous with a revolutionary redesign and deconstruction of the standard vacuum cleaner, and his TV advertisements are a master class for inventors to promote their own products, industrial-design icon James Dyson is not a fan of branding.

Serial Inventor Offers Tips & Discounts For InventorSpot Readers

Many inventors fantasize about becoming the next great serial inventor — where they can continuously sell one successful product idea after another. It’s the American dream to create something from nothing, have it resonate with the masses, and then sit back and watch the shekels coming rolling in. Roger Brown is one such inventor who has not only entered that rarefied stratosphere, but has also been reaping the benefits of his creativity for over two decades now.

TV Show’s Nationwide Casting Call For Inventors Of Outdoor Products Opens

Are you an adventurer, outdoor survivalist or weekend camper? On the many trips you've taken over the years, have you ever pondered over what products were missing and could add to your outdoor experience? Out of that group, how many of you have taken it one step further and actually invented a creative state of the art or off-the-wall outdoor product — that's ready to knock the winter woolies off the public once the world gets out?

Tsūvian From Tsū Social Network Throws Hat In Ring For Presidential Race (Updated)

A 'write-in candidate is a contender in an election whose name does not appear on the ballot, but for whom U.S. voters have the right to vote for nonetheless. To do so, all they need to do is write in his or her name on a ballot. While these type of candidates rarely win, they often attract sizable followings from groups or organizations they are affiliated with.

Tsū Social Network Kicks Off First POWERBALL Office Pool For Users (Updated)

Office pools for lottery drawings have been around for almost 100 years. According to a Wikipedia entry: 'the betting pools' concept was first introduced by Littlewoods, a retail and betting commpany in England (1923) and was developed initially for football matches.

18 Top Thought Leaders Share 2016 Predictions For Tsū

Why would anyone be concerned enough to want to predict what happens to a small social network with only 4.7 million followers? Shouldn’t we focus on that which is the largest in the land? Shouldn’t we focus on the largest in the land? With over 1.6 billion users, surely folks would want to know the future of Facebook, no?

Facebook’s Ban Of Tsu Reduced To A 'Miscommunication'?

'Tsuvians,' as they euphemistically like to call themselves — are a hearty lot. When they feel they have been wronged, this small band of social networkers appear much more sizable than they actually are. Seemingly outranked in comparison to Facebook’s 1.6 billion, Tsu founder Sebastian Sobczak’s 4 million users by social media standards is a meager number.

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