Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Tsūvian From Tsū Social Network Throws Hat In Ring For Presidential Race

A 'write-in candidate is a contender in an election whose name does not appear on the ballot, but for whom U.S. voters have the right to vote for nonetheless. To do so, all they need to do is write in his or her name on a ballot. While these type of candidates rarely win, they often attract sizable followings from groups or organizations they are affiliated with.

Sunny Outlook For VoIP Cloud Telecommunications In 2016

 Cloud telecommunications has been slow to gain real traction due to costs and the perceived headaches attached to transitioning from one’s legacy IT hardware. But, as we move into the New Year, things might be changing as more and more firms start to appreciate some of the advantages.

Tsū Social Network Kicks Off First POWERBALL Office Pool For Users (Updated)

Office pools for lottery drawings have been around for almost 100 years. According to a Wikipedia entry: 'the betting pools' concept was first introduced by Littlewoods, a retail and betting commpany in England (1923) and was developed initially for football matches.

18 Top Thought Leaders Share 2016 Predictions For Tsū

Why would anyone be concerned enough to want to predict what happens to a small social network with only 4.7 million followers? Shouldn’t we focus on that which is the largest in the land? Shouldn’t we focus on the largest in the land? With over 1.6 billion users, surely folks would want to know the future of Facebook, no?

Facebook’s Ban Of Tsu Reduced To A 'Miscommunication'?

'Tsuvians,' as they euphemistically like to call themselves — are a hearty lot. When they feel they have been wronged, this small band of social networkers appear much more sizable than they actually are. Seemingly outranked in comparison to Facebook’s 1.6 billion, Tsu founder Sebastian Sobczak’s 4 million users by social media standards is a meager number.

Tsū Protests Facebook Ban With Collective Pleas & A Poem Parody

Facebook enacted a ban on Tsu links back in October. It was an historic position to take, as it pitted a social media Goliath against a young ‘David’ upstart. The words ‘bullying,’ ‘censorship’ and a myriad number of other descriptors have been levied by by bloggers and thought leaders as a result.

Facebook’s Double Standard: Blocks Tsū While Incentivizing Their Own

The Facebook/Tsu controversy will go down in the annals of social media history as an epic case of a dominant social network bullying another. For those who are not aware what has transpired over the course of the last few weeks, all you have to do is Google search “Facebook Bans Tsu” or “Facebook Censors Tsu” to rifle through a plethora of articles and fan complaints cyberventilating their way across the blogosphere.

Tsū Rockstars à la Twitter, not Facebook

Do social media stars make the social network, or does the social network make the stars? If history is to be our road map, it would appear that the latter is the case. Yes, users have to be creative enough to use these ecosystems in innovative ways, but without the platform, these unknowns would have had a much tougher time reaching exponentially wide audiences in such a short period of time.

There’s Something Very Big About SMAL (Sharing Multiple Acts of Love) On Tsū

There’s a movement afoot in the Land of Tsu, the ecosystem many describe as the social network with a conscience. Only on the planet for one short year, this platform has not only scaled over 4 million users, but has also laid a solid foundation for motivating members to give to charities and other humanitarian efforts.

Inventors of Santa's Elf Factory Kick Season Off With Halloween Vikings

Special Events is a creative and gratifying endeavor for any event planner, particularly when you’re supporting a charitable cause. JC Fun Raisers — now in its third year — is headed up by Jersey City, New Jersey residents Michele Nicholson and Roseanna Petruzzelli. As a holiday activity planned for children of all ages, this annual event will once again partner with ‘KFM Making A Difference,’ a local charity dedicated to autism advocacy.


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