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Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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InstaThief’s Instagram Heist, ‘Fair Use’ & The Cheshire Cat

Instagrammers are still reeling from the latest flurry of notoriety that 65-year old Richard Prince has been able to stir up in the intellectual property pot, both on-and-offline. As a self-proclaimed painter and photographer, critics have found a number of  derogatory monikers to label him:  ’InstaThief,’ 'AppropriationArtist,’ ‘FairUseAbuser' with hashtags such as #PrinceofAppropriation and #geniustroll.

The Invention Of Coke Motivates ‘Mad Men’ Finale & ‘Happyish’ Entrée

Where an iconic TV show ends, another begins. Mad Men and Happyish are separated by eight years in real-time but actually over 50 years in their respective fictional timelines. Both plots focus on the inner-workings of an advertising agency. The former documents how we were romanced into believing in promotional hype, while the latter’s reality check is a result of a healthy dose of buyer-beware skepticism and a growing. . .

Tsū Goes To The Dogs For Red Nose Day USA

In its very short tenure (only 7 months old), Tsu as a social network has earned an international reputation as a donor to worthy causes. Founder and CEO Sebastian Sobczak assembled a team of developers to create an ecosystem to accomplish two very unique functions. One was to pay its users 90% of its total daily ad revenues (previously unheard of in the social media space), and secondly it would distinguish itself further as a charitable. .

Apple Pay & Apple Watch, Digital Symbiotics At Work

Remember that old Chicago musical refrain: “Does anyone really know what time it is . . . does anyone really care?” Probably more so, now that Apple Watch and Apple Pay are here and are about to change how we make merchant transactions. How much easier could life be now that your Apple Watch can also pay for your purchases.

Juicing For Tsū Dollars At BambuCycles

If you’re one of the 3.5 million users who have flocked to the Tsu social network over the course of the last six months, you’re aware of its unique monetization model, where users benefit from its advertising revenue [90% split amongst all members based on the popularity of their content]. And you’re probably also aware that their peer-to-peer payment feature allows users to transfer . . .

Is Silicon Valley’s ‘Datageddon’ Coming, Or Will Modern-Day Florence Continue to Renaissance?

It’s been referred to as the ‘Cradle of Innovation’ in a time of transformation, where art has been replaced by Clouds, DaVinci’s by Zuckerberg’s, beauty by functionality and greed . . . well, by greed (some things never change.) But is the 21st Century’s Renaissance peaking, or will it live to Snapchat another day?

Stream & Drive With Netflix Watch & Google Self-Driving Cars

On the eve of the Apple Watch going into preorders April 10th, starting as early as 3:01 a.m. ET -- not to be outdone -- Netflix released some surprising news regarding its own timepiece. With an appropriate dose of tongue-and-cheek, in an advance promo, the Netflix Watch is said to be coming soon, providing gadget-lovers the world-over to “experience total freedom.”

Facebook’s Parce Minces Things, Not Words

Two short years ago when Facebook was in a buying frenzy acquiring any new software service with a pulse, it purchased Parse for the paltry sum of $85 million. This was an historic move as this mobile app development platform has now officially entered the Facebook into a race for the goose that lays the golden eggs, namely the Internet of Things (IoT).

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.


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