Social Media Trends & Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014 and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 


Tsū Protests Facebook Ban With Collective Pleas & A Poem Parody

Facebook enacted a ban on Tsu links back in October. It was an historic position to take, as it pitted a social media Goliath against a young ‘David’ upstart. The words ‘bullying,’ ‘censorship’ and a myriad number of other descriptors have been levied by by bloggers and thought leaders as a result.

Facebook’s Double Standard: Blocks Tsū While Incentivizing Their Own

The Facebook/Tsu controversy will go down in the annals of social media history as an epic case of a dominant social network bullying another. For those who are not aware what has transpired over the course of the last few weeks, all you have to do is Google search “Facebook Bans Tsu” or “Facebook Censors Tsu” to rifle through a plethora of articles and fan complaints cyberventilating their way across the blogosphere.

Tsū Rockstars à la Twitter, not Facebook

Do social media stars make the social network, or does the social network make the stars? If history is to be our road map, it would appear that the latter is the case. Yes, users have to be creative enough to use these ecosystems in innovative ways, but without the platform, these unknowns would have had a much tougher time reaching exponentially wide audiences in such a short period of time.

There’s Something Very Big About SMAL (Sharing Multiple Acts of Love) On Tsū

There’s a movement afoot in the Land of Tsu, the ecosystem many describe as the social network with a conscience. Only on the planet for one short year, this platform has not only scaled over 4 million users, but has also laid a solid foundation for motivating members to give to charities and other humanitarian efforts.

Inventors of Santa's Elf Factory Kick Season Off With Halloween Vikings

Special Events is a creative and gratifying endeavor for any event planner, particularly when you’re supporting a charitable cause. JC Fun Raisers — now in its third year — is headed up by Jersey City, New Jersey residents Michele Nicholson and Roseanna Petruzzelli. As a holiday activity planned for children of all ages, this annual event will once again partner with ‘KFM Making A Difference,’ a local charity dedicated to autism advocacy.

Klink, The Social App That Crossbred Instagram, Tsū & YouTube

It’s an exciting time for the digerati to be traversing the social media landscape. For many who have tested the waters and drunk the cool-aid of the earlier pioneering networks such as Facebook, LinkedIn and Twitter, we are now witnessing others, which are eager to shake up old paradigms with some intriguing new business models. This month, we take a look at Klink, the newest to arrive on the social scene, after taking some cues . . .

Who Doesn’t Know Jack About Squaring Off With Twitter?

While the blogosphere and Wall Street have been cyberventilating the last couple of weeks over Jack Dorsey taking back the reins of Twitter, little has been said about the CEO’s other company, Square. With Twitter’s current share price dipping below its opening IPO trade two years ago of $45.10, the last thing any one suspected was for Dorsey to go public with yet another company . . .

‘FilmAid’Charity Joins Tsū Social Network & Helps Syrian Refugees

Syrian’s civil war is one of the worst humanitarian disasters of our time. Nearly 12 million innocent civilians have been displaced thus far — escalating impact on neighboring countries such as Jordan.

Tsū Social Network Sponsors Photo Shoot That’s A Croc!

Tsu was the first new social network to disrupt the social media status quo by transitioning from a strictly commercial advertising platform to a monetization model based on rewarding their users monetarily for their content. This paradigm shift kickstarted others to follow suit and in less than a year, the network has attracted close to 4 million followers.

When The Livestream Went Mainstream a la Twitter & Facebook

It’s been reported widely that ‘livestreaming’ video apps are having their moment in the sun! It’s taken a while, but similarly to when social media first captured our zeitgeist a little over a decade ago, livestreaming seems to be tapping into that same need by both the viewer and the citizen journalists who are out there, capturing stories on-the-go.

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