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Social Media for Small Business

Social Media can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure.

Ron CallariRon CallariI’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Google Glass & Politicians Through The Looking Glass

Political campaigns, down through the centuries have used the technology of the times to help enhance a candidate's competitive edge. Innovating communication channels has always played a key role in reaching and targeting constituencies during national elections. Presidential candidates who failed to embrace the new technologies of their day often found themselves vulnerable in the eyes of the public.

Fargo, Silicon Valley For Small Business Startups, Minus "Aw Jeez" & Silos

The critically acclaimed 1996 dark comedy film Fargo, written and directed by The Coen Brothers is coming to the small screen. That's right, the hilarious yodeling accent made famous by actress Frances McDorman in the classic flick also featuring Steve Buscemi and William H. Macy has cast equal star power for a TV version about to kick-off on the FX network this week. But that's not the only reason Fargo's in the news these days. . .

'Flash Boys' Forces E*Trade Baby Into Retirement? [Videos]

Differing from a tangible invention, new virtual tools for traders are shaking up the financial industry. Michael Lewis' Flash Boys -- a top-selling treatise on the state of modern-day Wall Street -- is turning the stock market ecosystem on its head. For those who still think the hallowed halls of the stock exchange is still about alpha-male floor traders whaling in trading pits to 'buy' and 'sell' - think again -- for that world is officially DOA.

How An Earworm & Heartbleed Broke The Internet

Are your ears ringing? Does your heart skip a beat? Well, they should - as two divergent forms of malware attacked our online sense of well-being this week. Engineered by social media gurus on one front and hackers on the other, one was analogous to an American Idol trainwreck, while the other, the work of a nefarious cat burglar

ZunZuneo,The Covert Twittersphere Of Cuba That Was, Until It Wasn't!

Mainstream media has been slow on the uptick in covering the U.S. government's current investigation of ZunZuneo by Democratic Senator Patrick Leahy. If you are unfamiliar with the name, it's most likely because of the covert actions that led to the rise and fall of this enterprise. . .

Breaking Up With Facebook Ain't So Hard To Do According To Eat24

Ever consider leaving Facebook? Heck, the Millennials are bailing in droves. But when push comes to shove and it's time to put the pedal to the metal, how many of us would actually pull the trigger? Well, there is one brave band of renegades who have not only set the bar fairly high as to how to cut those ties - but also how to read the riot act to the founding fathers while walking out of the door.

Bitcoins Coming To A Store Near You, As Well As Amazon & 'Almost Human' Too!

You know that Bitcoins have gone mainstream when this unique form of tender is featured in the plot line of a current TV drama. That's right - the world's first decentralized cryptocurrency lacking any political authority was featured in the recent season finale episode of the Fox network series, 'Almost Human.' Granted, while the premise of that detective drama is set in the year 2048.  .  .

Technically It's A 'Cold War' For Google & Facebook In Era Of Disruption

It's hard to say, looking twenty to thirty years into the future, just how different the digital landscape will look. Semantic Technology, Augmented Reality, Virtual Reality and Web 3.0 are presently only toddling along in their infant stage. What they will look like in the next few decades is only guesswork on our part.

Taking Stock In Facebook May Virtually Have Nothing To Do With Facebook

Facebook's unprecedented recent $19 billion acquisition of WhatsApp helped bolster the social networks' stock price 158% over the past year. In my recent blog post, "WhatsApp With Facebook's Stock?…" FB moved from $25 in February, 2013 to $70 one year later on February 26, 2014. However in acquiring the virtual reality software startup Oculus Rift this week for $2 billion, not all analysts agree that the stock market is pleased with. . .

Teleportation In, Twitter Out In Turkey - Where Is Olivia Pope When You Need Her?

For a Prime Minister who's embraced technology more so than other national leaders of sovereign states, one's hard pressed to sympathize with a man who chose to ban Twitter to cover up a political scandal. The disruption and "going dark" incident sparked public fury and outrage. . .


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