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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

 

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Augmented Reality Gets Its Big Boy Pants

Still thinking Augmented Reality (AR) is a fad at worst or science fiction at best? Is it just a passing distraction-dujour for teen gamers, before they move onto the next new shiny thing? Or is truly disruptive technology that’s on the cusp of enhancing our every day lives?

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?

Instagram Breaking Bad For Emmys With Scavenger Hunt

That show known for it’s badness is so damn good, it’s hard to let it go. So believes one of its award-winning costars - and we’re inclined to agree. To that end, Aaron Paul has sought out the world’s number-one mobile photo-sharing social network to help him spread the word of its departure in a very unique fashion.

The ‘Ice Bucket Challenge’ By The Numbers

Internet trends come and go. They have their ephemeral day in the sun and dissipate almost as fast as they arrive. Everything from gyrating to the Harlem Shake to dancing Gangnam Style to planking and Tebowing, catching the world’s zeitgeist in a viral wave can cause a slew of social media activity where you almost feel left out if you don’t join in and/or critique it in some fashion.

Did The 166-Minute ’Boyhood’ Flick Take 12 Years Or 39 Days?

The answer to that question is at crux of this very innovative film project. In actuality, Boyhood was shot in 39 days, which according to Hollywood standards would classify it as a very low-budget movie. However what makes this flick epic versus your average run-of-the-mill coming-of-age story is that those 39 days were filmed over the course of 12 years.

Emoj.li, The Emoji-Only, Anti-Silicon Valley Social Network

Dissimilar to the countless social networks and apps that have gone before, Emoj.li isn’t looking to disrupt or change any of the existing Web 2.0 business models. Instead of taking itself seriously, it’s an evolving experiment that uses self-deprecating humor while parodying the social media space at large. With over 45,000 pre-registered users already signed up and zero funding, it’s turning an inside joke. . .

Internet of Everything Is Hackable

Still in its infancy, the Internet of Everything, aka IoE (the interface of our things with data, people and process) is already being threatened by hackers. While Cisco has predicted that 25 billion units of things will connect to the Internet by 2015 and will double in five short years, this rapid growth has given pause to reflect on the perceived risks.

How Can 'Orange Is The New Black' Be A Social Media Model & Blackhat Tactic?

One of the biggest hit television series to put Netflix on the digital map was Orange is the New Black. It helped break new ground for an online network that was successful in converting TV watching from the living room to your desktops, laptops and mobile devices. In so doing, its scored 12 Emmy nominations, super-sized the paradigm of online buzz and converted a team of fans -- who beyond being addicted  . . . 


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