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Social Media Trends & Small Business

Social MRon CallariRon Callariedia can be a powerful tool for small businesses to start, build and grow their start-ups. Using social media, and doing it in a smart and effective way, can make the difference between a company’s success or failure. 

I’m Ron Callari and I am a social media scientist. For almost a decade now, I have been studying, assessing and analyzing how social media works. My features highlight the latest social media trends and innovations and I’ve consulted with small business owners, as to how social media can be leveraged most effectively in all types of industries.

I was nominated for the Small Business Influencer Award in 2014:

 

and  my InventorSpot blog series was nominated this year for the Small Business Book Awards" in the RESOURCE category.

 

In a world where we are barraged daily by data overload, I try to cut through the clutter. In so doing, I focus on delivering new insights on how you can use and manage social media space to help with your business. My commentary is often off-center and humorous but hopefully always insightful as I draw analogies and connect the dots for better understanding.

My published work includes the satirical "kidd millennium" cartoon series, Facebucks & Dumb F*cks, a graphic novel satirizing Facebook and Crude Behavior  and Uncle Dubya's Jihad Jamboree, two parodies of the Bush Administration. 

Here is a sampling of some of my more popular posts:

Your comments and feedback are always welcome. If you're on Twitter, please give me a follow. If you need a friend, let's connect on Facebook and Google+But in any event, please come back often! 

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Blue Jeans Meetings Are More About What You’re Sharing Than Wearing

In the 21st Century world of remote videoconferencing, wearing blue jeans to an online meeting has become commonplace. In fact you can also show up in sweats or pajamas if you like. That's because this type of video communication is more about the collaboration and saving costs, than it is about fashion.

Will YouTube Subscription Service Compete With Netflix, Spotify?

Google has decided its web-based video provider YouTube has finally grown up enough to get some big-boy pants. It’s a bit step, but Google appears to be taking its cue from streaming video and music content providers like Netflix and Spotify.

LobbyFriend - Tinder or Snapchat for Hotel Guests?

For those Snapchat and Tinder evangelists out there, there’s a new app in town called ‘LobbyFriend’ that might be just up your alley — or should I say, 'down in your lobby?' In today’s fast-pace mobile world, there’s been a myriad number of apps for business and leisure travelers. From Flip.to to Foursquare to TripAdvisor, hotel apps are now a dime a dozen, dependent on your particular preferences when traveling.

Mercedes-Benz SuperBowl Ad Inspires Tsū Tortoises & Hares

Aesop’s classic fable of the tortoise and the hare not only gets a modern-spin in its lead-up to Super Bowl XLXIX, it has also inspired users on a young upstart social network to examine who they most identify with. With six major automakers scheduled for million-dollar TV commercials for this year’s big game, Mercedes-Benz led the pack by fully revealing a minute-long commercial for the games.

Tsu Welcomes Arabian King Of Morocco To Its Paying Platform

Not that this Royal needs any more riches added to his country’s coffers, this month, Roi Du Mohammed VI, His Majesty the King of Morocco selected Tsu as a viable social network for communicating to the world. And not only did his entourage follow in lock-step, the Monarch has amassed almost 30,000 followers in a little over two weeks.

LinkedIn’s Tools To Connect Workers Goes Head-On With ‘Facebook At Work’

On the heels of my recent post titled, 'Facebook At Work,' Anti-Ts?, Anti-LinkedIn, Anti-Google+' that detailed Mark Zuckerberg’s desire to build a whole new network focused on collaborative tools for the business world, this week, LinkedIn released some news that just might make him stop him in his tracks. If not and Zuckerberg follows through with his proposed plans, it looks like us the users of both networks . . .

HBO Show Silicon Valley’s Video Compression App Mirrors Facebook Acquisition

Facebook’s social media prominence has been written about extensively in best selling books and movie scripts. Aaron Sorkin’s treatment of Mark Zuckerberg's Machiavellian rise in the blockbuster, The Social Network was box office gold back in 2010. It garnered more awards than you could shake a stick at from all major movie award shows, including the Oscars, the Golden Globes, BAFTA and The National Board of Review.

On Tsu, The ‘Tspin Challenge’ Spins Dollars For Charities

Who doesn’t remember the Ice Bucket Challenge of 2014 and the frenzy that ensued throughout the United States? It started as a grass roots effort to raise awareness and donations for the disease, amyotrophic lateral sclerosis (ALS), commonly known as the Lou Gehrig disease. Promoted widely on Twitter and Facebook, the virality of the challenge soon caught the attention of newscasters, celebrities, politicians and even motivating folks like former Presidents, George W. Bush and Bill Clinton to get involved.

‘Data Scientist’ Replaces ‘Social Media Scientist’ In LinkedIn’s 2014 Top Skills List

What a difference one short year makes. In 2013, my position of ‘Social Media Scientist’ which focuses on ‘social media marketing’ for clients and publishers was the most viable job in the land. This year, not only did ‘Data Scientist’ take the top spot in Linkedin’s “Top 25 Job Skills” list, the social media marketing skill was wiped clean off the 2014 list entirely.

Reinvented Bebo, Now A Cartoon-y Chat App Vs Facebook Competitor

A viable Facebook competitor back in 2005, Bebo was snatched up by AOL three years later to give them some skin in the social networking game. But has luck would have it, or perhaps due to their lack of expertise, Bebo’s demise became well documented as it was quickly overtaken by Zuckerberg’s solid foothold in the space.


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