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Innovative Marketing and Advertising

Welcome to Samantha Garner's blog, where you will find out about the latest innovative advertising and creative marketing from around the world. Enjoy reading, and please drop me a line if there's an inventive ad you want to share!

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Three Coffee Napkin Ads That Jolt You With Their Beauty

In New Zealand, a series of artistic ads were created for a local coffee company. Ten artists created 30 pieces of art - all made using coffee napkins. The ads were displayed in bus shelters along an Auckland Street. The effect was a series of mini art galleries to promote coffee.

Marketing With a Conscience - 7 Great Ads Promoting Social Change

Sometimes advertising isn't about selling a product, but promoting an idea. Here are seven remarkable ads promoting social and environmental awareness.

Giant Athletes "Dream Big" to Promote Football

Giant football players greet commuters at a Zurich train station. Why are they there? At 17 metres high, they're there to represent "dreaming big" in the UEFA EURO 2008 tournament.

Interactive Ads For The Zoo Unleash Your Wild Side

A series of fun and interactive ads encourage people around San Francisco to unleash their wild sides.

Exploding Billboards Make For Innovative Marketing

This remarkable billboard was designed for a courier company. To underscore the importance of sticking to a deadline, the billboard, in a busy part of Auckland, was rigged to explode at a particular time.

The Best Olympics Ad Campaigns from Around The World?

Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

When Big Is Better: Five Smart Larger-Than-Life Ads

Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

10 Innovative Uses of Semi Trucks


Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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Applauding Bus Shelters - Innovative Marketing?

What better way to reward environmentally-friendly acts than with applause? That's what Western Australia's Department of Environment and Conservation achieved with its applauding bus shelter, created byMarketforce agency in Perth. Several shelters around Perth's Central Business District (CBD) were equipped with motion detectors that played recorded applause whenever someone stepped inside.

New Travel Ad Campaign Highlights Reliability

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.