Innovative Marketing and Advertising

Welcome to Samantha Garner's blog, where you will find out about the latest innovative advertising and creative marketing from around the world. Enjoy reading, and please drop me a line if there's an inventive ad you want to share!


Three Coffee Napkin Ads That Jolt You With Their Beauty

In New Zealand, a series of artistic ads were created for a local coffee company. Ten artists created 30 pieces of art - all made using coffee napkins. The ads were displayed in bus shelters along an Auckland Street. The effect was a series of mini art galleries to promote coffee.

Marketing With a Conscience - 7 Great Ads Promoting Social Change

Sometimes advertising isn't about selling a product, but promoting an idea. Here are seven remarkable ads promoting social and environmental awareness.

Giant Athletes "Dream Big" to Promote Football

Giant football players greet commuters at a Zurich train station. Why are they there? At 17 metres high, they're there to represent "dreaming big" in the UEFA EURO 2008 tournament.

The Best Olympics Ad Campaigns from Around The World?

Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

When Big Is Better: Five Smart Larger-Than-Life Ads

Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

10 Innovative Uses of Semi Trucks

Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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The History of Beer - Summer's Favourite Invention

With summer gearing up, billions of people around the world are undoubtedly turning to a frosty, refreshing mug of beer. Not only is beer popular today, but it also has historical significance. Since its invention in ancient times, beer has been a favourite drink around the world.

The History of Father's Day

Many of us have grown up celebrating Father's Day: giving Dad a card, making him breakfast or creating something handmade in school. But when did all this start? Let's look at the invention story of Father's Day.

Seven Innovations in Coffee History

The invention of coffee isn't credited to a single person or time. However, since the realization that consuming coffee beans makes people energized and happy, there have been a series of historical innovations that we couldn't imagine living without today.

The History of the Bikini - The World's Skimpiest Invention

About two hundred years ago, women pranced around on beaches wearing flannel dresses and three-quarter length trousers. In that period in history when showing one's knees was considered scandalous, it might have come as a shock to these women that their descendants would be sporting the skimpiest invention of all - the bikini.