https://x.com/markgurman/status/1939757857261375828
Apple has been in discussions with AI startups to train versions of advanced models to power the latest version of the Siri voice assistant. This move marks a strategic shift for the iPhone maker, which has until now relied on its in-house models, known as Apple Foundation Models, to power most of its AI features. Sources familiar with the matter first reported the news.
https://x.com/pstAsiatech/status/1940011358646386722
During its recent Worldwide Developers Conference (WWDC), Apple announced an updated version of Siri but did not provide detailed reasons for the enhancements. The incremental developments in the AI technology left both analysts and investors somewhat disappointed. According to reports, Apple is exploring using third-party models to enhance Siri’s capabilities.
The discussions are still at an early stage, and no final decisions have been made.
https://x.com/DashveenjitK/status/1940284754001346690
However, Apple is already utilizing advanced models to answer web-based queries on Siri, despite the primary assistant still being powered by Apple’s own technology.
Apple eyeing third-party AI integration
https://x.com/DashveenjitK/status/1940284682199081084
This consideration towards third-party AI models brings into question Apple’s AI capabilities and signifies a potential acceleration in their AI innovation strategy. If Apple proceeds with using such models, it would align them more closely with competitors like Samsung, which leverages Google’s Gemini models for its AI features, and Amazon, which uses advanced AI models to power its new Alexa assistant. On TipRanks, AAPL stock holds a Moderate Buy consensus rating based on 16 Buys, nine Holds, and four Sell ratings.
The stock implies a 10.4% upside potential from current levels. Nevertheless, year-to-date, AAPL stock has experienced a decline of 17.9%. The exploration of integrating advanced AI models into Siri is a significant development for Apple, especially as they seek to remain competitive in the rapidly evolving AI landscape.
As Apple continues talks with AI startups, the potential incorporation of these advanced AI models could lead to notable improvements in Siri’s performance and overall user experience. Investors and tech enthusiasts alike are keenly watching how these developments unfold and what it will mean for Apple’s position in the AI market.
