What input does your dog have on your choice of dog food? Absolutely none, if you ask me. But Nestlé Purina PetCare, maker of Beneful dog food, has other ideas. Beneful ads are now being aimed directly at European canines. U.S. dogs are next, you wait….
Assisted by experts in animal behavior, Beneful sprang an ad campaign on German dogs, unbeknownst to their owners last year. Smell-o-ads, better known as ‘sniffable’ posters, were plastered on display boards and city buildings at, or just above, dog nose levels…
Beneful dog food advertises to your dog with the scent of dog food at dog nose level: image via theinspirationroom.com
Now, Beneful has created a television ad aimed at our dogs and humans – because we’re the ones who love to watch our dogs watch TV, right?
Isn’t that cute? Snooky is watching a dog commercial!: image via theinspirationroom.com
The 23-second ad, about to launch in Austria, makes squeaky sounds like
the sound of dog toys, high pitched sounds like dog whistles, and
various other sounds that only dogs can hear, although in this preview, those sounds are added for your bene(fit).
Great! Subliminal advertising aimed at our dogs. I’m so glad I have TIVO!
Steve sent me this tip from The Daily Mail and The Inspriation Room. Thanks, Steve!
That’s the buzz for today! Click here for a review of the TOP 5 Best Dog Foods
