Tired of a night out clubbing only to come home with a limp ego? Then try AMP UP BEFORE YOU SCORE, an actual iPhone app that helps you change your game and increase your chances to score with any type of woman, whether she’s a "rebound girl," "aspiring actress," or a member of the ever-growing herd of "cougars." {After this posting on October 11, PepsiCo issued a tweet apology on October 14- Subsequently on October 22, PepsiCo removed the app entirely -see UPDATEs at end of this blog,}.
Once a woman is defined by type, the rest is a snap. Check the app for her profile, and review the cheat-sheet providing details as to what she’s into, and more importantly what sure-fire pick-up lines will cinch the deal.
Designed by the Interpublic Group digital agency R/GA, the free app even includes a feature called the "brag list" where every successful high-scoring gent can broadcast his conquests in tweets and status updates via Twitter and Facebook. Called "flaunt it," users can detail their score with names, dates and salient points of interest, allowing one’s buddies to live through his sexual exploits vicariously.
As part of PepsiCo’s new campaign to support it’s Amp Energy drink, the soda company appears to be targeting a narrow audience, that, is "horny males between the ages of 17-24." With a NC-17 Rating, iPhone has accepted the controversial app into its iTune store.
With AMP, life in the fast lane, just got a whole helluva lot easier. For instance, if you’re at a loss as to where to take your successful ‘bar hook-up,’ AMP will suggest nearby motels, displayed on a Google Map. If you’ve spotted a "Punk Rocker," AMP pulls feeds on the punk movement from Wikipedia.
For "Indie Girls" the app offers content from Under the Radar magazine and provides you with the types of locales where these gals traditionally hang out, namely thrift shops. Surprisingly, AMP doesn’t map out locations for purchasing condoms. Perhaps it will be featured in AMP.02
AMP is not the first brand to coach males on how to attract members of the opposite sex. "Weapons of Mass Seduction" is another app designed by Lynx that provides videos about seduction tips and even allows men to send in their own footage.
It appears that the ‘gentleman code’ of the last century doesn’t seem to be relevant in today’s mobile and social networking circles. It looks like "I don’t kiss and tell," has been replaced by, "Excuse me honey, before I ejaculate, I need to tweet this to my followers!"
UPDATES: On October 14, Pepsi sent out a tweet that said, "We apologize if it’s in bad taste & appreciate [your] feedback." Many men defended the humor of the app (see comments below), and many women said they wouldn’t be buying Pepsi products anytime soon (see comments below).
On October 22, PepsiCo, the parent company, announced it will remove the
application after it received heated criticism for stereotyping women,
according to the Associated Press.
