What does an ex-late night talk show host do after Jay Leno kicks him to the curb. In the case of Conan O’Brien, he picks himself up, dusts himself off and hits the tweets running.
With over 600,000+ followers, Conan O’Brien tweeted, "Hey Internet, I’m headed to your town…" The message directed people to TeamCoco.com, which listed the venues and tour dates.
Half an hour later, when the site was overwhelmed by fans, his Twitter account suggested that people go directly to the Ticketmaster Web site to buy tickets.
So, while Conan describes his tour as ‘half-assed,’ I think this calculated move was a stroke of genius.
Today, almost all of his shows are sold out and second shows were quickly added in New York, Chicago, Las Vegas and Boston.
Bloomberg’s Gigi Stone reports on Conan O’Brien, after he was ousted from The Tonight Show by NBC, and his use of the microblogging site to promote his 30-city comedy tour.
As the Twitter firehose proved successful for Conan and Team Coco, it’s great see how ‘the odd-man-out’ on the talk-show circuit turned one ugly network divorce into a sweet-tweetin’ money machine.
I’m sure it’s only a matter of time before other late night hosts follow suit in heating up their tweets for seats!
