Flip.to is a new marketing platform that helps hotels turn their guests into advocates. After completing a successful beta, today the Flip.to team is announcing a new batch of results that would make any hotelier smile.
Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their upcoming trip, and in turn, where they’ll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric, including ROI.
Every post that a guest makes to their social networks through Flip.to reaches 275 people on average. For every 100 posts, hotels have seen 300 to 1000 people click on the shared link back to the hotel’s website.
Plus each link has a unique code that allows Flip.to to personalize the experience specifically to that guest’s network. This translates into a strong, trusted brand connection; 10 to 50 new additions to the pool of potential future guests; and 10 to 20 booked room nights. And this is for every 100 posts by a hotel’s existing guests. Flip.to is reaping a minimum of 10X ROI for hotels.
Flip.to ROI
Bernard Metzger"A social media presence with a well-developed social media strategy in
place can no longer be ignored and leveraging the Flip.to services will
make hotel tweets and postings stand out and encourage more page visits
while building brand loyalty," noted Bernard Metzger, founder of TravelIndex.com
John Moser
"We know from research that our most powerful marketing tool is referral from our current customers," said John Moser, Chief Brand and Marketing Officer, Denihan Hospitality Group. "Flip.to has enabled us to bring the voice of our customers into the sales process."
Brian KentBrian Kent, one of the two founders of Flip.to explained that “your guests are the single best source for spreading the word about your hotel. Most folks trust their friends and family more than advertisements. Collectively, they’re a huge, untapped marketing force."
Flip.to already has over 75 hotels around the world on the platform that blends into a number of different guest touch points, including being successfully integrated on all major booking engines. Once integrated, hotels have full control over the messages that guests share and the incentives that can be earned by them and their networks. Flip.to enables hotels to track all of the activity and conversions their guests have drummed up in real time.
To find out more about how Flip.to works and to sign up, head over to http://flip.to
