How many times have you had a tune in your head and just
can’t remember who sings it, or how the rest of the words go? You’ve been there,
I’ve been there, and it’s enough to drive us insane, and finally Midomi.com; a
fun and unique music search business offers a solution by allowing users to
sing or hum songs to find audio or video downloads.
Their revenue comes from offering legal music and video
downloads of the original artists’ studio tracks or live performances of their
songs. I won’t bore you with the details of this sector of the business; it may
be how they make their money, but it’s just like thousands of other competitors
in the downloading industry and isn’t what makes them unique.
Here’s the fun part! Not only do they offer typical artist
downloads, and allow individuals to search by singing or humming, there is also an online recording studio where site users can fulfill
their musical aspirations. Individuals can sing the songs of their choosing, in
whatever language they desire. While these individuals and their recordings are
featured on the ‘Midomi Stars’ page, where they can be rated and gather their
own fan following; the main idea is to expand their search database.
By completing
recordings in various languages, it makes for a more comprehensive search.
People who sing or hum known songs in various pitches, languages and styles help
make it more likely that users will find just what they’re looking for. That way, people don’t have to sound like
Steven Tyler or Britney Spears in order to render their desired search results.
Of course, it doesn’t hurt that people get the opportunity to exposure their
lyrical talents either.
Midomi.com is the ideal model business; it takes a popular
trend (in this case, downloading from online music stores) and makes it unique
by adding a simple feature that plays upon a common cognitive weakness; the
"it’s on the tip of my tongue" phenomenon
