Last week Sony teamed up with six different
fashion designers to creatively advertise their new Sony VAIO P-Series
Lifestyle PC. The designers outfitted "living mannequins" and
sent them out to various parts of Manhattan.
These mannequins then pose with the computer in their hands. They will be on display at various locations
through February 14th.
Besides doing this for pure advertising value, Sony is trying to show
that you can be fashionable with your (Sony) technology like you can be
fashionable with clothing.
On February
11th, Sony will unveil windows full of the participating designer’s
fashions at it’s SonyStyle flagship store to celebrate the beginning of fashion
week. This display captured many people’s attention in
Grand Central Station. People were so
struck by this guerilla advertising style demonstration that they took
pictures.
This melding of companies was definitely a
brilliant one. Using living mannequins
is not a new concept but putting that many together in a busy location
definitely caught people’s attention.
Surely the witnesses of the advertising stunt will pass on the
experience to their friends. The
interest of the passerby and the passing on of information is exactly what
these organizations were striving for.
Sources: Sony and Nitrolicious
Victoria Shimel
Guest Blogger
InventorSpot.com
Our guest blogger, Victoria Shimel, is a recent
graduate looking to break in to the world of creative advertising and
marketing.
