While I’ve been known to have slept under a rock in the past, I thought I was up to speed on all the social networks online today. Not only did Tagged.com slip in under my radar, its Web site boasts being the "3rd largest network in the US" while amassing over 80 million members worldwide.
Take our "Tag, You’re It!" POLL" at the end of this blog, and let me know if you’ve been asleep at the switch as well!
Not taking them for their word, upon further investigation, the Marketing Pilgrim supported Tagged.com’s claim with a comparison chart that listed Tagged.com third in market share for the month of September, ahead of Twitter and myYearbook.com.
Social Network Market Share – September 09
On their web site, this ‘sleeping’ giant appears to have been making some headway in attracting a large following both domestically and internationally.
KEY METRICS
- 80 million registered members (25% US, 75% other countries)
- 16 million members active monthly (35% US, 65% other countries)
- 4 million members active daily
- 7 billion page views per month
ENGAGEMENT HIGHLIGHTS
- The average member spends 30 minutes per day on Tagged
- Average individual user session exceeds 14 minutes
- 45% of daily visitors visit multiple times per day
US Demographic Breakdown
Worldwide Demographic Breakdown
Recent negative publicity appeared on October 1 when a science teacher in England stalked a 15-year old he found on the social network. Apparently the 24-year old thought "Tagged" meant something else entirely.
But one can’t fault a social network for one person’s ill-advised behavior. Lord knows it happens on Facebook daily.
However, upon further scrutiny, I learned that Andrew Cuomo is not at all pleased with this social network. He not only knows about Tagged.com but also plans to sue the site for deceptive marketing practices and invasion of privacy. What? Wait a minute! The Attorney General of New York knows about Tagged.com…and I don’t?
This explosive expose sheds some additional negative light on the issues Cuomo has claimed in his lawsuit.
So is Tagged.com a ‘real’ player in the social network race for dominance? Highly unlikely, in my estimation. If you look at the numbers closely, while Twitter comes in 4th place in September, its growth year-over-year is a startling 1170%, while Tagged.com was only 47%. Wait a minute, Tagged was around last year? I must have been hibernating under that rock a long time! How about you? Take our "Tag You’re It" POLL and let us know what you know about this sleeping giant, or whether you were sleeping under that same rock as me!
