Whether its campaigns to Save the Trees, or Keep it Fresh, advertisers are using all of the elements of trees, the leaves, the trunk and the bark to get their marketing messages across in clever ways.
What do you think of the following ten clever tree ads from around the world?
1. Growing Everywhere! – Germany
In Germany, Seramis Fertilizer designed poles in strategic places, such as shopping malls and parking structures, to look like bamboo, a palm tree trunk and cacti, showing how powerful their fertilizer is.
Source: Ads of the World
2. Plant more trees! – Indonesia
In Indonesia, KWI distributed these puzzles with a dirt looking background and green, plant like pieces to put together over the background.
The copy reads: Plant more trees. Our habit needs to be changed.
Source: Ads of the World
3. It’s all about the trunk! – India
In India, in order to raise money to plant more trees, these collection "trunks" were set out at stores to help.
The result: Over 2,000 trees were planted in 3 months.
Source: Ads of the World
4. Save the Trees! – Indonesia
To help show the importance of planting trees and the positive effects it has on global warming, these fans from Walhi open to display multiple trees.
Source: Ads of the World
5. On a Roll! – China
In China, the World Wildlife Federation, said it best, by saying nothing at all with these tree like toilet paper rolls.
Source: Ads of the World
6. The Best Protection – United Kingdom
In the UK, these "tree huggers" were placed around the trunks of trees by Woodland Trust, simply stating "Protect a Tree."
Source: Ads of the World
7. "Leaf" it to us! – Indonesia
In
Indonesia, people were encouraged to "Plant More Trees. Put your leaf
here, and see what happens in the next 7 days. Our habit needs to be
changed."
Check out the results below, when multitudes of people attached their leaves.
Source: Ads of the World
8. Seal It Up! – Germany
In
Germany, Rubin plastic baggies, attached artificial leaves and branches
wrapped in a Rubin baggie in the middle of winter to select trees.
The freshness slogan delivered the message of how fresh Rubin bags keep your food.
Source: Ads of the World
9. The Pee Tree – Canada
Above
urinals in men’s bathrooms, The Trail Shop, an outdoor sporting good
store in Canada, strategically placed its signage, consisting of a tree
trunk.
Give you that in the woods feeling?
Source: Ads of the World
10. In the Bush – Egypt
In Egypt, Lipton designed the shrubbery to resemble tea cups, with Lipton tea tags included.
Source: Ads of the World
What
do you think of the use of trees in advertising? Does it make sense for
the ads that aren’t promoting a "save the trees" message? What do you
think of the use of toilet paper rolls and fans to get the message
across?
